How do you feel about meta tags now?

To keep readers coming back for more, year after year, making relevant content that sticks is necessary. Both search engines and readers like frequently updated websites. Although you will find hundreds of researchers who indicate the best time and days to publish your content, it’s more important to simply …

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Check & Review Google Analytics Account

The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come. Content that has been created with the best SEO practices will fly straight up Google’s rankings and what’s more, will help other pages to stay high in a Google …

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Review your website’s design

Deriving your income from kiting trends online is not for the faint of heart; commitments must be formed to consume the information surrounding pools of information. Every Search Engines use different complex mathematical algorithms for generating Search Results. Different Search Engines perceive different elements of a web page including page …

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Concentrate on actionable widgets

Sometimes you might find broken links to your website. This may be the case if the location of your page changes or if another webmaster misspelled your link. In both cases, these backlinks will return a 404 error. It’s super tempting to right (perceived) wrongs online. As long as …

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Headings and gateway sites

A very common mistake many SEO’s make is to leave footprints when building backlinks. All your links should look natural, even those that you are building for SEO. The convergence of SEO and content has been a driving force in marketing for the past few years. Whether you’ve …

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What your mum didn't tell you about sitemaps

Mobile browsers will by default try to show pages at desktop screen widths which will be hard to read and require manual zooming by the viewer. I don't care if you are creating a blog post, ecommerce store page or sales-landing page. It needs to be better than the rest …

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Why javascript matters

As search engines move ever further toward employing semantic intelligence in their ranking systems, using related keywords will become ever more important to avoid scoring low in the rankings. The best directories are the ones that also provide useful information for your potential customers. Web pages that are optimized for …

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Taboos about citations that you should know

The focus of many website owners has definitely gone social. I focus a lot on Social Media myself, but the reality is the social media craze has also left the SEO window wide open. Site speed is an essential element of any campaign and for good reasons. You’ve also …

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The worst advice I've heard about javascript

Failure is fine, but denial is not. When you maintain a blog or a regularly updated website, is there an optimal amount of time you should wait before updating your articles, or should you post them all at once? Quality always trumps quantity. In case the website is not in …

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Make a good use of 301 redirects

The importance of keyword research is still quite prolific in SEO, although we have been switching to a topic-based search world for years now. There are plenty of different ways to get links from local businesses, including hosting local events or even sponsoring a local sports team. Should I Block …

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This year will be the year of citations

Needless to say, Google is going to make meta descriptions and meta titles short for mobile sites. So it is advisable that you should not write long Meta descriptions and titles. Else, they will be truncated by Google. Although we never encourage keyword stuffing, spend some time researching keywords that …

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The hidden agenda of link building

One question that often arises in regards to HTML tags and linking is whether or not internal links should be “nofollowed.” “Rel=’nofollow’” instructs Google to not allow PageRank to flow through the link. Mobile search uses a different ranking algorithm that often changes search results on mobile phone due …

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Use an SEO Service for Link Analysis

Professional search marketers don’t sub­mit the URL to the major search engines, but it’s possible to do so. Keyword density is no longer important and you should stop any and all strategies aiming at stuffing keywords into your content. You as a business owner need to get …

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Avoid SEOs selling 1,000 backlinks for $5

It is not enough to optimize the content on your page. You must also optimize the images. Add keywords to the file name of the image and the image alt text so that the search engines crawl the images as well. From the point of view of search engine optimization …

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Planning the Takeover

Each time you write an informative article related to your site’s topic, you should distribute it to a number of article directories. When you do that, you are making sure that more people will be visiting your site. Description meta tags are important because Google might use them as …

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Add Facebook “Like” and “Share” buttons

Efficient content organization seeks to reduce, minimize, or eliminate unnecessary on-page elements without compromising the creator’s free expression. SEO must support the style of the content creator, not dictate it. Link building isn’t dead. Not by a long shot. While most of the links to your site will …

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The Role of Social Media

Many of the top websites in various industries use keywords in their URLs, but others which don’t are still able to rank highly. Much as we now know that writing quality content is better than stuffing it with keywords, the same applies to creating quality URLs. In the end …

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Measure and Improve

Every “vote” or link to your site helps determine the value of your site. However, it’s not just the sheer number of links your website gets. You don't need to write at a doctorate level to rank at the top of Google. You simply need to write at a …

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Don’t pass over this step!

If you run a small business, gaining exposure and driving traffic to your website is probably a key part of your marketing strategy. If you’ve got a brilliant website, but you’re not getting as much interest as you’d like, stepping up your SEO campaign could prove to …

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Target your website to your audience

Understanding your audience and the entire consumer journey so you can be visible at the moments when it matters most is mission critical now. Researching, tracking, and competitive reviews all of these are part of Search engine optimization package. SEO is not just limited to advertising tools, although it includes …

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Previous SEO Work

Did you migrate from HTTP to HTTPS or are planning to do so? If so, it’s best to monitor after so you can gauge the impact on rankings and traffic. If you are new in the business then remember that the big guns are already optimizing for the most …

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Want to see LSI in action?

Bad content truly can do long-lasting damage to your website, brand and business. Search engine optimization is perhaps one of the greatest marketing tools to come about online, but without proper article submissions it won’t work out to your liking. That is why it’s imperative to search and …

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How Google's Semantic Search Will Change SEO

Starting a mobile strategy will take time and work, but the payoff is worth it as more people will continue to search and browse the web on their mobile devices. Make sure to evaluate your articles in the SERPs. Google the terms you’ve optimized your articles for. Check whether …

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Content is King (for now)

: Article marketing involves writing one unique article, and then rearranging the words to transform that one article into multiple versions. This rearranged article will then be placed on different, usually low-quality article sites with highly optimized anchor text links. If you’re not able to rank on the first page …

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Develop your follow-up approach

With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that it’s not a good practice at all, where using a certain keyword five times might fit there. A holistic approach …

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Building An Effective SEO Strategy

Google delivers results based on the geographic location of the searcher, which is determined by the IP address of the user. The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come. Creating infographics that give detailed information about your niche is …

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Don’t jump in blind

Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant – sometimes very subtle – ways. As mobile usage continues to grow, user behaviors and expectations change too. Simply resizing the desktop site for a smaller screen won’t do. The permalink is the full URL you see – and use – for …

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Monitor the evolution of your rankings

Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on your domain from outside sources. The featured snippets that SEOs have been striving to get are a prime example of how voice search has changed SEO. Optimizing for these snippets …

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Your title tag is your trigger mechanism

What Google wants to see is authoritative and relatable links talking about your site. The reason that most SEOs don’t know technical SEO is because they don’t spend enough time meeting and talking to web developers. How do you find people who value SEO enough to pay your …

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It’s time to revolutionize our approach to link building

Links pointing to your site help Google discover new pages on your site. It also, traditionally, is regarded as a signal of popularity. The site linking to your content is essentially telling Google they trust your content. There aren’t many free, intuitive programs that give you the kind of …

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Create Better Content

It’s entirely possible that Google actually uses some sort of hidden sliding scale to determine its quality score. Search engines like unique content and content that is updated on a regular basis. That’s one reason blogs tend to get indexed more quickly: they’re being frequently updated (which …

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Geolocation

Using different tags and elements on your page will help search engines understand which parts of the content are connected to each other, and which are separate. Make sure that your site’s structure and hierarchy are as clear and logical as possible, with your homepage as the “root” page …

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Stay Focused on the Long-Term

The goal of SEO is not to generate traffic but, rather, to generate sales leads and e-commerce revenue. Many blogging software packages automatically nofollow user comments, but those that don't can most likely be manually edited to do this. After the emergence of major updates, like Panda and Penguin, search …

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