Determining Your SEO Objectives

The reason that most SEOs don’t know technical SEO is because they don’t spend enough time meeting and talking to web developers. Other best practices that we have in SEO are things where we will take a keyword and will essentially just make our keyword research very limited …

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Link reclamation

Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the …

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Have a category description paragraph

I’m sure you don’t need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website. The goal shouldn’t be to generate links, it should be to generate buzz or discussion; to share …

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Search Console shows your average position for each keyword

When searching on mobile, there is a huge difference with desktop: Google knows exactly where you are and the results you get are customized according to your physical location. Over the years, SEOs have become really good at understanding keyword intent and segmenting the marketing strategy to match intent. Use …

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Monitor Google My Business

Even the intent of someone searching the web on a mobile device is different from someone using a computer. The content must not only be shorter and more concise but it also must have a different message to cater to the different consumer intent. Authority is measured by the quantity …

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Great designers seldom make great advertising men

SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired a solid backlink profile. Keyword Research and Implementation is important for making any piece of copy shine …

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Drive traffic to a particular page of your website

“Dwell time” is the amount of time visitors spend on your website and it can affect SEO ranking. When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time. By correctly using header tags in the following order …

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The goal of SEO is to make you money

Domain to page relevancy means the page linking to your website is relevant to your domain. If your already-designed website is not mobile friendly, it may be quite costly to make the site responsive. Responsive is the term for a website’s ability to adapt visually and operationally to a …

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Keep it natural

Competitor analysis is a lot easier when you have the right tools. It’s the number one thing you’ll be working on when you’re trying to improve mobile SEO: performance. In this case, performance almost entirely boils down to site speed. It’s a given: the faster your …

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Add more meta data

For certain types of product and business, SEO sometimes won’t be as successful in generating a high ROI as Google’s paid-advertising platform, AdWords. SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when …

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Longtail terms

Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on the users will ignore some of Google’s page rank algorithm which will keep your page from ranking as well as it could. . Search engine …

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SEO quality best practice

The Internet is all about trends — what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn’t a one-and-done type deal. It requires constant updating, tweaking, experimenting and testing. And with SEO being one of the highest returning investments you’ll make for your …

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Accentuate the positive

Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering, prices of your products, location-based offerings and much more. Performing regular audits on your website’s links is a good way to …

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Actively seeking links can and should penalize your website

Cornerstone content (in short: assigning one main page per content and linking that from related pages) shows how internal linkscontribute to your site structure. Using structured data, you can serve Google your address details in the most convenient way. Real SEO is all about helping Google understand the content of …

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Join Google Plus/Become Active

The basic premise is that a page will show up in search engine results because the website had mentioned the terms that were being searched for on the website page. Of course, many websites use the same keywords on the same page. Join popular online forums and post valuable comments …

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Buying Your Way To the Top With Pay Per Click Advertising

Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content. “Dwell time” is the amount of time visitors spend on your website and it can affect …

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Action Plan

The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. Much …

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Don’t forget to link from the top too

"The more, the better" saying doesn’t go for links. At least not as long as "more" means links you buy without checking if they are risky for your backlink profile or not. You’d better aim for fewer high-quality links, then for thousands of links that bring no value …

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