Check out the keywords your competitors are targeting

It's important to quickly address reputation management because as part of the evaluation process Google will analyze what other people say about your website. Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several things a website manager …

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Increase the likelihood that people will share your content.

Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for …

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What to do if Your Website is a Victim of Negative SEO

Web users are busy and they expect to find the answers to their wants, needs and questions immediately. If your site is confusing and hard to navigate, people will leave and never come back. You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their …

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Start your SEO copywriting process here

Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. One thing you want to pay attention to is the speed …

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Satisfy a compelling customer need

Just like writing any great content, you need to know your targeted audience pretty well in order to be successful. These are the people you know will be most interested in your service or product and will most likely convert into sales. On page optimization is very essential to gain …

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When it comes to standing out on a SERP, shorter is always sweeter!

Make an account with both Google and Bing, and access each Webmaster Tools (Google recently renamed Google Webmasters and it’s now Search Console) area to ensure your website has proper indexing. Beyond indexing, they help you evaluate your internal links, diagnose or fix problems, as well as your website …

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Take the keywords out and find another place to use it

Keyword research is one of the highest return SEO activities that is essential for your marketing success. Most webmasters believe Google crawls their website in one go and will continue until everything’s crawled. Usually, companies do not understand the importance of a newsletter. If it is used properly, the …

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Be authentic

Colorful images, funny pictures and exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum up a number of interesting images. However, don’t make it looks like a photography blog. Remember, it takes …

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Understanding the rationale behind outbound links

Improving visibility and driving traffic are nice, but the most important goal is to achieve the goals of your organization. For most organizations, that means generating sales, leads, or advertising revenue. SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in …

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Mention keywords where they matter most

An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them. Scan through your website and make a list of all the relatable keywords.Then, make a list of all the potential keywords …

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Technical aspects of building links

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. Use Google’s Mobile-Friendly and Page Speed tools to ensure your website converts the most mobile visitors possible, and make it easy to contact you from the top and …

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Mobile readiness is a confirmed general ranking factor.

Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content. While external links that point to your site provide long-term SEO value, so do links on …

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Google recommends customer focused content

The higher quality your content, the more beneficial your shared information, and the better your reputation increases the chances that you will be mentioned throughout a variety of platforms. Despite previous assumptions, a link from a 301 redirected page shouldn’t lose any PageRank compared to a link from a …

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