One important aspect is SEO campaigns

To a certain extent, it is not possible to attract robots. Google will visit your site often if the site has excellent content that is updated frequently and cited often by other sites. If your Google keywords relate to your business or website, where is your site in the search …

more ...

The mysterious world of link bait

Like titles, search engines typically give headings a higher priority. Clear headings that describe the content that follows make it easier for search engines to detect the major themes of your site. Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants …

more ...

Be mindful of dynamic pages

If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those. One of the great way to build relations with your website users is through Blog Commenting. Initially building relations might take time but once …

more ...

If the clicks keep rolling in, you don't ask questions

Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating a keyword over and over in a way that in not natural (known as “keyword stuffing”) or using any …

more ...

Online marketing is not a monarchy

When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used. Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a …

more ...

Avoid any grey / black hat link building tactics

Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher SERPs. If you can’t meet a visitor’s need on that page, direct them to a page (or even another site) that can. The user will greatly …

more ...


Be certain to use your long-tail terms

In a modern SEO world where the word ‘content’ is banded about on a daily basis by SEOs, there has been a move to create as much content as possible in a bid to win the ‘content war’. SEO works best when it is tailored to the Website, rather than …

more ...

Invest in a third-party monitoring service

Do some keyword research and create a list of all the keywords for which you want to be ranked on search engines. Sort this list by priority or relevance to your business. And divide the words into “transactional” or “informational” keywords. Transactional keywords include a clear user intention to such …

more ...

IncludE benefits in your subheadings

Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages? An HTML sitemap (as opposed to an XML sitemap …

more ...


What Is Good Content?

Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to see that you have actually put some effort into putting together something useful to the visitor and that it is good quality content …

more ...


Social is important as an indirect factor

Google Search Console Help Center has a set of instructions that you can follow on how to build and submit a sitemap. If you have a WordPress site, though, you can sit back and relax as a sitemap is already automatically generated and submitted to search engines for you. Search …

more ...

Your content marketing campaign will fail unless you integrate SEO

Keyword stuffing occurs when too many variations of the same phrase are shoehorned to fit into important ranking factors, such as URLs, meta titles and descriptions, image alt text and body copy. This practice can significantly impair the user experience as the website is sculpted solely for search engines and …

more ...

Keywords in URLs and File Names

Guest articles are a good way of improving your branding and getting high-quality backlinks. This area of offpage optimization has more to do with editing and PR. So you should look for publication channels that would be a good fit for you to write guest posts. Creating evergreen content is …

more ...

More content equals better rankings and more links

Getting people to your website is great, keeping them there is better, but converting them to subscribers or buyers is the ultimate! The Internet highways are becoming more crowded by the day, and subscribers will help maintain a steady flow of traffic and help keep your brand top of mind …

more ...

Answer the questions of your potential customers

Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it’s worth scheduling some long-form posts into …

more ...

Pay attention to on-page ranking factors

Keywords should be relevant. This means your site should be a satisfactory destination for users. The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. Write locally oriented content: It’s one of the best things you can …

more ...

Websites are representations of ideas

An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot. If …

more ...

Lessons Learned from Crummy SEO

When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable by search engines and your actual website visitors. Catering your search engine optimization strategy efforts only to the Google …

more ...

Help potential customers make purchasing decisions

Google defines duplicate content as large blocks of text used across multiple pages, or even other websites, that are exactly the same or very similar. Simply put, you don’t want to use large blocks of the same text on more than one page of your website. Search Engine Optimization …

more ...

Links coming from a website which is not ranking on any keyword

Even though it is not a surefire indicator of ranking potential, I still hold that it is important to first look at competitor’s DA when starting your SEO analysis. In my opinion this will allow you to gain at least some initial visibility into your ranking potential. Structured data …

more ...

High quality links matter and make a huge difference

Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other words, both mobile users and desktop users access the same URL (i.e. no redirects), but the content/format changes slightly according to the User-agent. Starting with SEO, what …

more ...

Track Desktop and Mobile Analytics and Metrics Separately

Outbound, or external, links are links pointing outwards from your site to another website. They pass along some of your own site’s ranking power. If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search …

more ...

Why is Social Media important for Local Businesses?

Users will occasionally come to a page that doesn't exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working page on your site can greatly improve a user's experience. Your 404 …

more ...

Google Loves Diversity

The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. Cramming popular search terms into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy. Once you have exceptional content, you need to …

more ...

Keywords that you’re not already targeting

By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank …

more ...