The latest trends in rankings

Make the content flow easily to keep people intrigued and reading. Google will bring people to your website, but engagement can help return visitors and for instance sales promotions. It’s a huge challenge finding new channels to reach your target audience. If you run out of ideas, you could …

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This year will be the year of keyword density

If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on. You have to make sure the content you are delivering to your audience has the information they will be looking as well as accurate information. I …

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Taboos about LSI that you should know

This boils down to one thing; the way in which people are using search engines to find the information they desire is evolving. Effective marketing demands it. Although site search is not a specific SEO tactic, it is an essential website feature that affects the way customers find products. Many …

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The web is the new Yellow Pages

While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on your website), you send signals to search engines that tell them how to understand, prioritize, and rank …

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Understanding the rationale behind subheadings

With so many options, many brands and marketers are left to ask: What are the best tactics for SEO? And even more, what are the strategies that will produce the best long-term results? There are numerous methods you can use to build links some are better for local SEO while …

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What is Off page optimisation?

Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. But what is low quality, thin content? If you recently moved to HTTPS or you plan to do so, mixed content is something you’ll most likely have to deal with …

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Self-publishing Parasite SEO based purely on duplication

Website optimization is a long-term process which requires carefully tracking all your efforts. When it comes to keywords, you have to know which ones work in favor of your rankings. Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained …

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Make non reciprocal links the main focus of your marketing tactics

Entering head terms into Google and making note of Google Suggest results is a general indicator of which long tail keywords receive consistent search volume. There are many methods of ensuring your articles can be read easily. Some examples are: adding more paragraphs, headings, snappy sentences, and subheading. Stuff every …

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Make a concerted effort to keep up with SEO advances

Review your h1 tags across your site, using a crawler to find them all if required. Do they all describe the page accurately? Do they use the keyword target? And do they match the title tag in what they say the page is about? The Internet is made up of …

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Make Sure Your Website Content is Mobile Friendly

Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse this signal – if you stuff the copy with keywords then your text won’t be readable and …

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How Should You Use Search Activity Data?

Google and other search engines also use the text of the URL of the page to determine the content of the web page. You should use your keyword or phrase in the URL of the web page - either the folder/directory structure or the HTML file/page name itself. How …

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You Can't Have Search Without Social

SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using a management system, such as WordPress. Links are still a critical element to Google’s algorithm and their value needs to be protected. Technology …

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The first indication should be keyword research

It helps the search engines quickly determine what the page is about. If your website or webpage suddenly or gradually changes focus over time (say from a carpentry guide to a best practice SEO guide – sounds unlikely, but you never know), then anchor text pointing to you will likely change …

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Technical aspects of search engine marketing

Getting your site to rank in Google can be a tough slog. It requires knowledge of current ranking factors, as well as the time and ability to optimize your content for those factors. For good link building, you need to build good relationships. There are plenty of opportunities to build …

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Content is for humans

A fully mobile-optimized website will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able to be easily enlarged and the navigation should be smooth and easy to follow. Many SEO campaigns start with keywords – knowing what the audience within your niche …

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Learn more about your audience

When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage …

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Find the best way to use combine timing and context

Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text. When writing your content, be realistic about the chances of that content to rank. If you are in a highly competitive market, content works very well …

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Post Good Content

Every market, every vertical, even every product has a unique SEO landscape. Patience and persistence will play key roles in your success. Does the content add an enormous amount of value or is it thin and veiled in an attempt to merely rank for a keyword? Is the content unique …

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Write with your audience’s questions in mind

Do the main pages of the site have enough content? Do these pages all make use of header tags? A subtler variation of this is making sure the number of pages on the site with little content is not too high compared to the total number of pages on the …

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Google guidelines don't agree with your approach

Without considering a search engine user's intent, you will attract too much unqualified traffic. At the end of the day, consumers want to feel like they’re always interacting with something natural and real. Google scores ‘fresh content’ that’s updated regularly in a different way to a news article …

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Add the URL’s of all your social profiles

Having a domain name that makes sense is one of the most basic and obvious ways you can help to boost your website’s SEO. When deciding on a name for your domain, you must make sure it is relevant to your business. Best practice dictates that the simpler it …

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Number of backlinks to the domain

Consumer behavior has rapidly matured with the growth of the online world. Customers access the internet through a variety of different platforms and channels. Two thirds of shoppers report using more than one channel when deciding to make a purchase. When done well, content marketing can contribute to boosting a …

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Go great or go home

Do you publish new content exclusively for the enjoyment of your existing audience? Or do you want it to rank high in Google and bring new visitors to your site month after month? One of my firm beliefs is that Google is becoming more and more ‘human,’ and should be …

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