Focus on performance, user experience, and white hat SEO

So, from a communication standpoint, from a, how the whole entire paradigm is set up it’s a really difficult place to do business. Write more than one time for each website. Build a relationship. Put effort into an ongoing collaboration. Otherwise, it will be obvious you are writing only …

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Aligning your goals in relation to hits

Alt attributes are the text alternatives to your image which will appear if your image fails to load, or if the user is accessing your site with an assistive device such as a screenreader. Because web crawlers don’t have eyes, they’re also what search engines “see” instead of …

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Understanding anchor text

SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. There’s always something written somewhere that you can quote and use. You could also link back to the original article for some sweet …

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Google has made its review markup guidelines fairly clear

The reason social is such a natural extension of search is that it adds both relevancy and authority. Think about this: According to Nielsen research, 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. This is up from 74% in 2007. Search analytics …

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Most Common On-Site SEO Mistakes

Like all things when it comes to building an effective SEO strategy research is key! Don’t be afraid to check out your competitor’s sites and other similar websites to see what long tail keywords they’re using. This can give you a great springboard to base new ideas …

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Tailor to shoppers, not search engines

Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty Every “vote” or link to your site helps determine the value of your site. However, it’s not just the sheer number of links your website gets …

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Do you have an SEO strategy for this year?

Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only the 20 percent of your pages that are the most valuable, and …

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Planning the Takeover

Search engines simply want to deliver the most relevant results to their users based on search queries. You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.). The content on your site should be organized in a …

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What do you understand by On page optimization?

Use attractive subheaders: Readers should be able to bounce around to seek out the pieces of your content that interest them. By using attractive subheaders, you can pique the curiosity of your readers and keep them engaged. Google will bring people to your website, but engagement can help return visitors …

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Market Segmentation

Social platform optimization - Your linkeraiti and my linkeraiti are two entirely separate groups that find content on two entirely different platforms. Whether it's Twitter, LinkedIn, or a niche news site (ex. Inbound.org), you need to find the right place that gets your content in front of the right people …

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This is all about building trust

You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it’s a highly searched for keyword, and if it is then the competition to rank well …

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Today’s consumers want it all

Any discrepancies might cause Google to NOT show your business' information on a search result page. Use long tail keywords that are very specific to your business to target a particular audience. These phrases epitomize the true essence of your business without coinciding with other related companies. They also provide …

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A lot of websites have very serious on-page SEO issues

Earning a link from a high-quality, relevant website will not only help with your SEO but also with referral traffic, which can lead to more sales and brand exposure. Does the content add an enormous amount of value or is it thin and veiled in an attempt to merely rank …

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Set Up Backlink Alerts

If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword. All business websites are different and there is never any ‘One Size Fits All’ solution …

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Google measures by pixel width, not character count

If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using these old practices, then you might consider using Google’s Link …

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Always ensure any anchor text looks and is natural

Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started. Writing a headline to reach out to multiple audiences may seem like a smart move but only if it is not at the cost of …

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Embed Video Content Into Text-Based Blog Posts

Make sure that all of your web pages can be indexed by search engines - make sure that they all have at least one link from somewhere on your site. Always remember your competition is working towards getting itself ranked on the first position. SEM is a continuous process: it’s …

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How do backlinks help SEO?

SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think. Sometimes, your blog simply doesn’t get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you …

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Link reclamation

Don’t forget to tell Google your site is mobile-proof. You can add a viewport declaration – if you’re using responsive design – or a Vary header when using dynamic serving. It may not be a good idea to link to the website from footers or sidebars. Much of digital marketing …

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Getting SEO to take off can take time and patience

The number and quality of links to your website are quite important to Google and other search engines for your rank on different terms. You should aim to increase inbound links from sites of the same country. Get sites in the UK to link to your co.uk extension, sites …

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Remember that quality is more important than quantity

Once you understand what a user might be looking for when searching for a certain term, the next step is to tailor your content and on-page optimizations to fit the needs of the searcher. Ranking organically in search for product keywords should be an ecommerce stores end goal because this …

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Keywords vs. Topics vs. Relationships

It doesn’t take hundreds to see the needle move, especially with Google’s ever-improving ability to detect low quality and manipulative links. Links are integral for connecting each piece of content, ultimately leading to a potential sale. Keyword-based titles help establish page theme and direction for your keywords. Keyword …

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Both SEO and social media posts drive site traffic

When it comes to Search Engine Optimization, the content will play a huge role in your rankings. As they say, “Content is King, Link Building is Queen”. Remember, all the hard work you do in building up your links will be for naught if your content is garbage. If your …

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Use outbound link strategies

You may not have the resources to create locale sites for each country or language you want to target. In that case, add Google Translate to your site to ensure that your website visitors can see your content in their language (even if it’s not a perfect translation). Links …

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Making your site easy to navigate

Smart content improves the effectiveness and ROI of the material produced by making itself more discoverable and consumable. Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis …

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Google might discount irrelevant links

In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs). User experience improves with original content, quick page loading, pages that fulfill their promise and easy site navigation. Authority enhances a site’s longevity, and the quality …

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Use Internal Links

Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send a bunch of obviously spammy links to their site and get them penalized. This is called “negative SEO,” and is something that …

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