All you wanted to know about web crawlers but were afraid to ask

You need to build content promotion into your content. This is the foundation of every successful content promotion campaign, and it starts with writing an irresistible headline. They were searching with clunky phrases like “flower delivery new york.” Now people feel comfortable typing in things like “who delivers roses near …

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A do-it-yourself guide to metrics

The more a site is appealing to humans, the more search engine like it. Websites with straightforward navigation tend to win over visitors than those with a messy URL structure and content organization. If you want more traffic, read on… In the last couple of years, web masters have been …

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Target Relevancy And Engagement Over Traffic

In the vast sea of websites--from e-commerce, media and informational websites to blogs and wikis--most site owners use a basic approach to search engine optimization. They submit their site to more than 200 search engines and blast these with some domains and keywords that may be related to the site …

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The truth about onsite SEO

User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your site. Google has told the SEO community time and time again that social media signals have no impact on search rankings that that social is not a direct …

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The truth about meta tags

There are ways to pay for backlinks, but they aren’t very effective. The best way to get others to link to your content is to participate in your online community. In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that …

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Promote for links, not penalties

A URL is one of the first things a search engine uses to determine page rank, which is why it is really important to make your URLs easy to crawl. Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain …

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Your title tag is your trigger mechanism

The “About Us” section is often the most overlooked aspect of a company’s website. Often all the focus is put on your services or products, as these are the pages which most often affect your search engine results. However, sometimes in the pursuit of SEO, we overlook the user …

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Move inline scripts and styles into separate files

The true goal of SEO should be to engage customers and deliver conversions, and that cannot be accomplished with the artificial tactics used in traditional SEO campaigns. Typically, people visit Google to help them solve a problem or they’re looking for a specific product. Outbound links to related pages …

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Watch for Copy-Cat Content

If you make a website from scratch, you need to take a few SEO related things into account. It’s incredibly important to do this right from the start, as that will prevent a vast number of future headaches. NAP stands for Name, Address and Phone Number. NAP is critical …

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Distribute your content effectively

To understand SEO, you need to understand search engines. A search engine is a piece of software that crawls the internet and indexes its pages in order to provide the best website recommendations based on a user's search query. And they use complex, ever-changing algorithms to do that. Make sure …

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Site Architecture for Dummies

Google has built a giant database of hundreds of trillions of webpageswhich its algorithm then analyzes and ranks. It does this by sending out scores of digital robots, or “spiders,” which visit page after page. They “click on” the links on each page to see where they lead. Blog comments …

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Why moes SEO matter?

Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. If you are a local business, register with trusted local directories. By submitting your company to business directories (especially the free directories) you cannot expect to be flooded with high quality …

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Understanding Your Competitive Landscape

Use internal links with clear and informative anchor text. On page SEO of course refers to all the strategies that you can use within your pages to get Google interested in your site. This begins with content – and it begins with having a stronger understanding of the subtle changes Google …

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Follow Google's advice on this

Starting with SEO, what you want to achieve is a headline that will rank well and earn a high click-through rate. The overwhelming aim here is for a searcher to click on your article over others and you do not want your respondents to click the back button because the …

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Identify who are the main influencers in your industry

Understanding how your website visitors find you will help you determine if your SEO, marketing or networking efforts are paying off, or if you should refocus your priorities. SEO projects require forethought and planning to obtain the best results, and SEO needs to be considered during, and incorporated into, all …

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It’s about relevancy, and relevancy only

Google’s mission is to organize the world’s information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google’s approval. The page title is still one of the most important ranking factors for Google, so you …

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Determining the goal for the site

Your website must be easy for visitors to use if you want them to stick around at all. That doesn’t mean there can’t be compelling and maybe even controversial content, only that it must be easy to find and access for the visitor who wants to see it …

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Finding the 'Low-Hanging Fruit'

A new shift in SEO strategy, and a redefinition of its goals, will ultimately result in a stronger campaign that can withstand the changes in search algorithms. In today’s SEO world, search engines often evaluate content to determine the search rankings of a website. It is a common misconception …

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Behind the SEV curtain

Your content needs to come together in such a way that it shows a search engine that you are an authority on a given topic. More importantly, it has to quickly answer the questions your customers likely have about you and your products. Find out who your customers are and …

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Links are glue for your site

The search engines attempt to measure the quality and uniqueness of a website’s content. One method they may use for doing this is evaluating the document itself. Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently …

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Optimising Your Website is Not A Guaranteed Traffic Generator

A company may be able to identify thousands of keywords worth optimizing—but do they have a big enough SEO budget to handle that workload? High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy …

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