When your use of conversion rates becomes obsessive

RankBrain analyzes keywords against searches to let Google know what type of end results a web user is looking for. Google can then use that data to rank the relevancy of webpages concerning those keywords. Most businesses understand the importance of — and the general idea behind — search engine optimization, the …

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Invest in search engine spiders

The right content can attract the right users through your business funnel. Evergreen content is content that has long-term value. Like an evergreen tree that always has leaves, evergreen content always has a use. Short paragraphs: Write short paragraphs, preferably 3-4 sentences at most. Breaking down your content into short …

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Start simple, but don't forget backlinks

Great content is certainly a crucial element to building a website that converts but it is far from the only thing you need to do. Search engines tend to penalize these less valuable pages in the search results. By default, WordPress uses the same Meta data stored in the header …

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The benefits of CTR to your search marketing strategy

Ranking high in Google can bring you some serious traffic too. When looking at a Google results page (often referred to as Search Engine Results Page, or SERP for short), the number one result alone brings in 31% of search traffic on average. Meaning, when people search for a keyword …

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Keywords are no longer necessary for high rankings

According to Industry thought leaders, that there are numerous ways in which poor internal linking can degrade the ability of search engines to index your web pages. These include linking to pages that can’t be accessed without filling in a form and even linking to content using JavaScript or …

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Use optimized .png files or SVG files with ALT text for images

Honestly, I wouldn’t suggest moving so quickly that you risk some type of penalty. Particularly with backlinking, if your ‘velocity’ or the time passing and frequency of links procured rises too fast – it will look fishy and unnatural. Build your site with a logical link structure. Every page should …

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Check Google Trends to see Search Volume Over Time

It is useful to come up with a link building strategy that will help other sources discover your content and feature it if they find it relevant enough for their target audience – without losing sight of the need to create valuable content, of course. Compelling and unique images have always …

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SEO local search best practice

Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. Cornerstone content (in short: assigning one main page per content and linking that from related pages) shows how internal linkscontribute to your site …

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How do I rank in position zero?

Similar to writing an outline for a large paper, put some thought into what the main points and subpoints of the content on the page will be and decide where to use heading tags appropriately The higher your site ranks in the search engines the more visitors you will get …

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Evaluate the credibility of a website using a simple approach

With the many different resources available for finding keywords people are actually using in their searches, it shouldn’t be too difficult to get through this stage of Search Engine Optimization successfully. Your SEO writer and SEO expert should be able to communicate with each other and work together to …

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All Attention is Good Attention Isn't It?

Like any good SEO campaign, your optimization strategy should be dictated by your campaign goals. If your top level goals are straight-forward, such as increase revenue, then decide which optimization path is going to be the most effective based on your business. It’s hard to imagine that just 10 …

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Good Content Will Still Need ‘Optimised

Increasing visibility via organic search today means incorporating content marketing, UX, CRO, and high-level business strategy. In the current fast paced world, more and more people depend upon the internet and mobile applications for getting their day to day chores done efficiently. Website owners used to litter their content with …

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Set Up Alerts For Brand Mentions

Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google’s eyes. Keywords should be relevant. This means your site should be a satisfactory destination for users. Strategically written website copy includes well-thought-out internal links and calls to action. Meta …

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Optimize Your Site With WP SEO Plugin

People either go to Google to find something quickly, or they go there to find something they can trust. For speed, they’ll be happy with paid ads. For confidence in quality, they’ll opt for organic search results. Pretty simple, right? Always keep the restrictions of the small screen …

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SEO thats shines above the rest

Part of the reason data and research work well as cornerstone content is because they’re versatile. You can repurpose your original research into all the other types of content. Google reported an incredible hike of the key search term ‘near me’ in recent years, showing that customers are specifically …

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Add Facebook “Like” and “Share” buttons

You should search your favourite search engines for search terms such as: “add url”, “suggest website” and add your website to these sites. All of this constitutes to link building for your website. Because there has been quite some news about Google’s Penguin update and before that its Panda …

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Create a roadmap for linking between your own articles

Is your product / service trending and generate searches in the new market(s) you want to go to? Do a keyword research around the main terms for your business in the local language using Google Keyword Planner and analyse the main ones in Google trends. How do you find people …

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Encourage +1’s

In order to improve rankings for long-tail keywords, make sure that they’re present in your main body copy and page titles. If your website structure doesn’t allow for this, attach a blog or news feed to your site and create content around these topics, with the long-tail keywords …

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What Is Free SEO and What Is Paid SEM?

The website should be easy to go around or navigate and not confuse the visitors. It should lead the user to what it’s searching for with as few clicks as possible. Making it user friendly also makes it SEO friendly. Search engine results are in a constant state of …

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Create high-quality content on a recurring basis

If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s quality. Get reputable websites to link to you. You can achieve this by gaining a …

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Links are glue for your site

Although there are many different "recipes" for gaining search engine rankings, most experts in the search engine optimization (SEO) field will recommend that website content should be a priority. Most search engines like links of either type, although more specifically the one way links. One way links are more especially …

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The important factor here is specificity

Needless to say, the number of individual domains referring to your website is an important factor in Google’s algorithm – but so is their authority. : Article marketing involves writing one unique article, and then rearranging the words to transform that one article into multiple versions. This rearranged article will then …

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