Google ranking factors

Starting with SEO, what you want to achieve is a headline that will rank well and earn a high click-through rate. The overwhelming aim here is for a searcher to click on your article over others and you do not want your respondents to click the back button because the …

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Website Performance Factors Influence Search Engine Rankings

If you're willing to vouch for links added by third parties (e.g. if a commenter is trusted on your site), then there's no need to use nofollow on links; however, linking to sites that Google considers spammy can affect the reputation of your own site. If you haven’t …

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The first choice should be SEO

Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from a site relevant to your niche. Reacting to …

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Link, link and link some more

If you produce great content, but no one’s there to see it, does it acquire links? Machines are writing stories and that is often something Google is not a fan of. Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely …

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Optimization ensures the Website is easy to crawl

Cloaking is when you present different content or URLs to your visitors than you do to the search engines. Along those lines, a “sneaky” redirect is when site owners “embed a link in JavaScript that redirects the user to a different page with the intent to show the user a …

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Responsive sites are becoming more and more important for SEO

Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user experience, actually deterring people away from a page rather than enticing. This happens …

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Arm yourselves with an SEO strategy

Your website must be set up to track the sources of conversions accurately; otherwise, you won't know which search engines produce the most leads—and you won't be able to continuously improve your SEO campaign. Without on page optimization of your content which talks about your website, there will be …

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Measure and Improve

Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is also increasingly paying attention to …

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Find Sites Linking To More Than One Competitor

It helps the search engines quickly determine what the page is about. Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of search engines. Google’s featured snippet is a tool through which Google interacts with searchers. The more inputs Google receives …

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Create relevant profiles on authorative sites

Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results based on a wide range of factors beyond their search terms. Creating content …

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SEO is leading the way

The higher your site ranks in the search engines the more visitors you will get from them. Search engines focus on keywords: the words that people type into a seach engine when looking for something. Your aim is to make sure that your site ranks well for the keywords relevant …

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Look at underperforming but related posts on your site

With so many options, many brands and marketers are left to ask: What are the best tactics for SEO? And even more, what are the strategies that will produce the best long-term results? One of the most important steps when starting with SEO is to align it with your wider …

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Effect of keyword density on the SERPs

Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of a comprehensive SEO plan. Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar …

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