Low hanging backlink fruit

Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement. Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve …

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Encourage customers to leave positive reviews

While it's true that keyword-stuffing will be harshly penalised by Google, intelligent use of on-page tags that help potential customers to find your site remains vital; the margin between the best SEO company and the also-rans frequently lies here. Make sure the site's meta descriptions and titles include both primary …

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Have a category description paragraph

Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines either. You can reach out to higher …

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Words and phrases that keep people engaged

Keep in mind that you don’t need to think of Google as your audience. You write for your visitors and not for Google. SEO isn’t an inherently spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the guidelines set out by …

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Number of backlinks to the page

Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely paramount. Try to ensure the key phrase is an exact match to what the searcher will type into …

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Use Google Authorship to Guard Your Content

When you add a new page to your website under the blog section, for example, you add a ‘slug’ onto the end of the URL structure that is already in place. The slug refers to the next few words that relate to your new page In short, you need to …

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Make sure your site is optimized for mobile

The bad news about SEO is that it’s not as simple as flicking a couple of switches. Nor is it a one-time deal; SEO has to be a consistent part of your ongoing marketing. There is also an overwhelming amount of information available online – how do you know where …

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Check out the keywords your competitors are targeting

Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. Developers who aren’t already focused on SEO requirements aren’t necessarily keeping up with these changes, which will present a challenge to brands and open up …

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The headings for your homepage

Google cares deeply about the indexed age of both your site and its content. A brand new site that's a newcomer to Google is going to have a far harder time ranking on its SERPs than a site that has indexed age. When done well, content marketing can contribute to …

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Fixing an Internal Linking Problem

It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time to product quality content. Google Analytics is an intuitive and free measurement platform that gives you insight into all of your webpages. It all starts with a line of …

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Project the right image

On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that Google and other search engines consider important, it’s easy to get into the habit of checking them …

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Use Rel Canonical Tag To Improve Ranking

Take a look at which sites are currently winning the front page for the phrase you are hoping to win. Then, go ahead and link to a few of them within your own content. It can be within the body of the text, or you can include a few links …

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Identify (and include) commonly searched keywords

Google views your site as authoritative when other sites link back to it. It doesn’t want to see a site that is spammy linking back to your site. If you try and manipulate the system, you can get hit with a Google penalty and your site won't rank at …

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Enhance Your Outreach Strategy

Expect increased conversions, particularly those from visitors who arrived via organic search. The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content. Dig through your customer …

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Cross-link relevant content

In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on sites and blogs and using automated link bait. Make sure that the pages on your …

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Landing page analysis is important for SEO

To fully make the most of local SEO, you need to ensure that all of your content is pointing to your target areas. Ranking organically in search for product keywords should be an ecommerce stores end goal because this brings a consistent passive stream of targeted traffic to your website …

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If the clicks keep rolling in, you don't ask questions

Because Google likes sites that link out to good quality content, publishing your own curated content can be a very smart move. Every week, you should study an analysis of all the traffic from organic search queries to your website. This enables you to determine whether changes from previous weeks …

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Local Link Building

If you have large sections of duplicate text page-to-page – that is a problem that should be targeted and removed. If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The more infractions, and the greater …

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Domain name – make it brandable

Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. If you have different sections of your site, or domains for each country, enter each one in the relevant directories: Google Places, Bing Business Portal …

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