The back story of link research

With businesses becoming global and going online, the Yellow Pages and Telemarketers have become archaic search methods. One thing you should not forget – there is no static SEO system that is going to stay forever as “SEO is a never-ending process.” With changing online customer behaviour, search engines, too, have …

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Take care when dealing with rankings

The new SEO paradigm is defined by creating good content and site architecture, along with messaging, branding, and communication with the audience. Social media platforms have all but taken over, and when it comes to SEO, they are a huge part of the strategy for any campaign. There is an …

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The most obvious SEO tactic

When you add a link to your website, you are inviting users to leave your site. Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search engine results pages …

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Try to Go for Longer, Scannable Posts

For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an ongoing effort, but one that is totally worth it. Using your focus keyword in the headline can also be a good …

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Excellent customer support is a must

When it comes to long-term SEO strategies, there are so many tactics to consider. When Google returns its search results, it produce two types of results: organic results and paid results. Organic search results most closely match the user’s search query based on relevance as deciphered by Google’s …

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Planning the Takeover

Each time you write an informative article related to your site’s topic, you should distribute it to a number of article directories. When you do that, you are making sure that more people will be visiting your site. Description meta tags are important because Google might use them as …

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Add Facebook “Like” and “Share” buttons

Efficient content organization seeks to reduce, minimize, or eliminate unnecessary on-page elements without compromising the creator’s free expression. SEO must support the style of the content creator, not dictate it. Link building isn’t dead. Not by a long shot. While most of the links to your site will …

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The Role of Social Media

Many of the top websites in various industries use keywords in their URLs, but others which don’t are still able to rank highly. Much as we now know that writing quality content is better than stuffing it with keywords, the same applies to creating quality URLs. In the end …

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Measure and Improve

Every “vote” or link to your site helps determine the value of your site. However, it’s not just the sheer number of links your website gets. You don't need to write at a doctorate level to rank at the top of Google. You simply need to write at a …

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Don’t pass over this step!

If you run a small business, gaining exposure and driving traffic to your website is probably a key part of your marketing strategy. If you’ve got a brilliant website, but you’re not getting as much interest as you’d like, stepping up your SEO campaign could prove to …

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Target your website to your audience

Understanding your audience and the entire consumer journey so you can be visible at the moments when it matters most is mission critical now. Researching, tracking, and competitive reviews all of these are part of Search engine optimization package. SEO is not just limited to advertising tools, although it includes …

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Previous SEO Work

Did you migrate from HTTP to HTTPS or are planning to do so? If so, it’s best to monitor after so you can gauge the impact on rankings and traffic. If you are new in the business then remember that the big guns are already optimizing for the most …

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Want to see LSI in action?

Bad content truly can do long-lasting damage to your website, brand and business. Search engine optimization is perhaps one of the greatest marketing tools to come about online, but without proper article submissions it won’t work out to your liking. That is why it’s imperative to search and …

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How Google's Semantic Search Will Change SEO

Starting a mobile strategy will take time and work, but the payoff is worth it as more people will continue to search and browse the web on their mobile devices. Make sure to evaluate your articles in the SERPs. Google the terms you’ve optimized your articles for. Check whether …

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Content is King (for now)

: Article marketing involves writing one unique article, and then rearranging the words to transform that one article into multiple versions. This rearranged article will then be placed on different, usually low-quality article sites with highly optimized anchor text links. If you’re not able to rank on the first page …

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Develop your follow-up approach

With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that it’s not a good practice at all, where using a certain keyword five times might fit there. A holistic approach …

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Building An Effective SEO Strategy

Google delivers results based on the geographic location of the searcher, which is determined by the IP address of the user. The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come. Creating infographics that give detailed information about your niche is …

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Don’t jump in blind

Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant – sometimes very subtle – ways. As mobile usage continues to grow, user behaviors and expectations change too. Simply resizing the desktop site for a smaller screen won’t do. The permalink is the full URL you see – and use – for …

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Monitor the evolution of your rankings

Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on your domain from outside sources. The featured snippets that SEOs have been striving to get are a prime example of how voice search has changed SEO. Optimizing for these snippets …

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Your title tag is your trigger mechanism

What Google wants to see is authoritative and relatable links talking about your site. The reason that most SEOs don’t know technical SEO is because they don’t spend enough time meeting and talking to web developers. How do you find people who value SEO enough to pay your …

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It’s time to revolutionize our approach to link building

Links pointing to your site help Google discover new pages on your site. It also, traditionally, is regarded as a signal of popularity. The site linking to your content is essentially telling Google they trust your content. There aren’t many free, intuitive programs that give you the kind of …

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Create Better Content

It’s entirely possible that Google actually uses some sort of hidden sliding scale to determine its quality score. Search engines like unique content and content that is updated on a regular basis. That’s one reason blogs tend to get indexed more quickly: they’re being frequently updated (which …

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Geolocation

Using different tags and elements on your page will help search engines understand which parts of the content are connected to each other, and which are separate. Make sure that your site’s structure and hierarchy are as clear and logical as possible, with your homepage as the “root” page …

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Stay Focused on the Long-Term

The goal of SEO is not to generate traffic but, rather, to generate sales leads and e-commerce revenue. Many blogging software packages automatically nofollow user comments, but those that don't can most likely be manually edited to do this. After the emergence of major updates, like Panda and Penguin, search …

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