Consider long tail search at the inception

Google’s index includes more than 30 trillion pages, making it impossible to check every page for thin content by hand. While some websites are occasionally subject to a manual review by Google, most content is judged for its value algorithmically. The timeframes tend to vary for experimentation purposes, but …

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Do you understand the demographics of social media across networks?

Whether you’re blogging to improve your business’ rankings in the search engines, or because you want to share your personal life online, then you need to make sure that you’re following the best practices with regards to search engine optimisation. Contextual link building is the quickest way to …

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Thinking about page rank makes everything OK

Reviews can benefit businesses of all types, but they also have very specific and special benefits for local businesses. Not only can this result in a lot of wasted effort, but it can target an audience which isn’t the right one for your business. To Google, site speed is …

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Think like a human not a robot when it comes to quality

The best domain name lookup tools go beyond your immediate enquiry and search for known popular keyphrase variants of your chosen phrase. A link should only be considered quality if it’s relevant to your website and the particular page that the link is pointing to. At the heart of …

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Unexpected ways text links can impact your marketing efforts

You should see improvements in website traffic, a key indicator of progress for your keywords. Look for pages that have excessive links. Google advises 100 per page as a maximum, although it is OK to increase that on more important and heavily linked-to pages. The best practice for internal linking …

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Keep a strong focus on the one keyword phrase

Off-page SEO is the process of optimizing a brand’s offline and online footprints using relationships, content, and links that construct the best experience for Google bots. A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices. The total number …

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Keywords in Page Titles

Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one – but small can still make a difference in the grand scheme of things. Title tags …

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Longer content gets more shares

A good page titles is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your page titles and if possible your H1. Longer URLs tend to look a little more spammy within the search engine results page, and …

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Restart and Revive Marketing Your Small Business

Domain to page relevancy means the page linking to your website is relevant to your domain. You can use some practical tools that’ll make it much easier to find keywords. You will still have to make a short list yourself (no corners to cut there), but once you have …

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SEO changes quickly

While an SEO might not be your start-to-finish website design resource they should certainly be involved in design and usability, and there comes a time in every website’s life when SEO and website design collide head-on: the website refresh. Important elements of a website redesign oftentimes get pushed to …

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Headings and SEO

Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they rank on image search. Keyword stemming is a process, in which …

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Links coming from sites which have link networks

Google cares deeply about the indexed age of both your site and its content. A brand new site that's a newcomer to Google is going to have a far harder time ranking on its SERPs than a site that has indexed age. Once upon a time, marketers focused on strategizing …

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SEO quality best practice

While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests. In a modern SEO world where the word ‘content’ is banded about on a daily basis by SEOs, there has been a move …

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Consider your URL structure

If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good chance to move up on the search results list for your company’s targeted keywords. This type of SEO is sometimes called white …

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Google cares the most about editorial links

Use Google’s Mobile-Friendly and Page Speed tools to ensure your website converts the most mobile visitors possible, and make it easy to contact you from the top and bottom of every page. Although Google Plus might be one of the less popular social networks out there, it’s still …

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Google loves fast sites, and so do your customers

If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those. When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually …

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If the clicks come rolling in, you don't ask questions

Though search engine rankings keep on changing from time to time (it’s normal), make sure that you have built your site in the right way and regularly posting quality content to drive a steady stream of traffic to your pages. Page load speed is also a ranking factor, especially …

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Provide value information rooted in your initial strategy

External, or outbound, links indicate that you are well aware of the topics you’re writing about, to the extent that you’re ready to use further sources to support your content. It’s more useful to link to reputable sources, as these links have bigger credibility. Backlinks from older …

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