How Should You Use Search Activity Data?

Google and other search engines also use the text of the URL of the page to determine the content of the web page. You should use your keyword or phrase in the URL of the web page - either the folder/directory structure or the HTML file/page name itself. How …

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You Can't Have Search Without Social

SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using a management system, such as WordPress. Links are still a critical element to Google’s algorithm and their value needs to be protected. Technology …

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The first indication should be keyword research

It helps the search engines quickly determine what the page is about. If your website or webpage suddenly or gradually changes focus over time (say from a carpentry guide to a best practice SEO guide – sounds unlikely, but you never know), then anchor text pointing to you will likely change …

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Technical aspects of search engine marketing

Getting your site to rank in Google can be a tough slog. It requires knowledge of current ranking factors, as well as the time and ability to optimize your content for those factors. For good link building, you need to build good relationships. There are plenty of opportunities to build …

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Content is for humans

A fully mobile-optimized website will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able to be easily enlarged and the navigation should be smooth and easy to follow. Many SEO campaigns start with keywords – knowing what the audience within your niche …

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Learn more about your audience

When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage …

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Find the best way to use combine timing and context

Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text. When writing your content, be realistic about the chances of that content to rank. If you are in a highly competitive market, content works very well …

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Post Good Content

Every market, every vertical, even every product has a unique SEO landscape. Patience and persistence will play key roles in your success. Does the content add an enormous amount of value or is it thin and veiled in an attempt to merely rank for a keyword? Is the content unique …

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Write with your audience’s questions in mind

Do the main pages of the site have enough content? Do these pages all make use of header tags? A subtler variation of this is making sure the number of pages on the site with little content is not too high compared to the total number of pages on the …

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Google guidelines don't agree with your approach

Without considering a search engine user's intent, you will attract too much unqualified traffic. At the end of the day, consumers want to feel like they’re always interacting with something natural and real. Google scores ‘fresh content’ that’s updated regularly in a different way to a news article …

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Add the URL’s of all your social profiles

Having a domain name that makes sense is one of the most basic and obvious ways you can help to boost your website’s SEO. When deciding on a name for your domain, you must make sure it is relevant to your business. Best practice dictates that the simpler it …

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Number of backlinks to the domain

Consumer behavior has rapidly matured with the growth of the online world. Customers access the internet through a variety of different platforms and channels. Two thirds of shoppers report using more than one channel when deciding to make a purchase. When done well, content marketing can contribute to boosting a …

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Go great or go home

Do you publish new content exclusively for the enjoyment of your existing audience? Or do you want it to rank high in Google and bring new visitors to your site month after month? One of my firm beliefs is that Google is becoming more and more ‘human,’ and should be …

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